The Dairy Alliance, Georgia Beef Board launch holiday sweatshirt fundraiser

The Dairy Alliance and the Georgia Beef Board are selling co-branded holiday sweatshirts starting in October to raise money for the Atlanta Community Food Bank. The campaign aims to help provide dairy and beef products to families facing food insecurity across the Southeast during the holiday season.

Why it matters: - The holiday campaign turns seasonal merchandise into direct support for families facing food insecurity in Atlanta and across the Southeast. - Each sweatshirt purchase sends $7 to the Atlanta Community Food Bank, helping fund meals during a period when demand typically rises. - The effort also extends the Dairy Alliance and Georgia Beef Board partnership into a consumer-facing campaign with a charitable angle.

What happened: - The Dairy Alliance and the Georgia Beef Board launched exclusive "Be Merry with Beef and Dairy" sweatshirts in October. - The sweatshirts are available for pre-order throughout October at more information. - The campaign includes two co-branded designs: red shirts with "Eat Beef, Be Merry" and green shirts with "Drink Milk, Be Merry." - Each sweatshirt costs $25. - Proceeds benefit the Atlanta Community Food Bank.

The details: - The fundraiser is tied to the holiday season and is designed to support the distribution of nutritious dairy and beef products to families in need. - The Dairy Alliance said the shirts reflect the dedication of local farm families. - Farrah Newberry, CEO of The Dairy Alliance, said the collaboration is meant to create meaningful impact in the communities the groups serve. - Newberry said the sweatshirts are also meant to engage people across the Southeast and beyond. - The Dairy Alliance and Georgia Beef Board started their partnership in early 2026. - The partnership originally focused on promoting the nutritional benefits of real milk and beef and on spotlighting the farmers who provide those foods. - The campaign is reaching beyond Georgia and includes efforts to engage additional state beef boards in Alabama, Kentucky, North Carolina, Tennessee and Virginia.

Between the lines: - The campaign blends food insecurity relief with agricultural promotion, giving the groups a way to support a local food bank while reinforcing the case for dairy and beef products. - The timing suggests both organizations are trying to activate holiday giving at a moment when many communities face higher need. - Wyatt Doolittle, Checkoff Program Coordinator of the Georgia Beef Board, said food insecurity trends continue to increase in the Southeast. - Doolittle said community members should join the effort to help families during the holiday season.

What's next: - The sweatshirts will remain available for pre-order through the end of October. - The Dairy Alliance said interested readers can learn more at The Dairy Alliance or on @TheDairyAlliance on Facebook and Instagram. - The broader Southeast-focused collaboration appears likely to continue as the groups work with additional state beef boards.

The bottom line: - The Dairy Alliance and Georgia Beef Board are using a holiday apparel campaign to raise money for the Atlanta Community Food Bank while promoting dairy and beef as part of a broader food-education effort.